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The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs
What if you could build a profitable online business that makes the world a better place?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven women entrepreneurs who want to create scalable businesses rooted in mission, purpose, and societal impact—while getting paid to do it.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show combines ethical marketing strategies, actionable business frameworks, and inspiring stories to help you grow your income, amplify your mission, and create a business that changes lives—including your own.
With over 25 years of experience, Jan has mastered the art of turning big ideas into profitable results. She’s helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that improve society. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to use proven strategies like list building, offer creation, social media, and scalable sales systems to grow your audience, increase your revenue, and make a meaningful impact—without ever compromising your values.
Whether you’re launching your first course, creating a high-ticket offer, or scaling your existing business, each episode delivers step-by-step guidance and practical insights designed to help you take immediate action.
If you’ve ever asked yourself, “How can I get paid to change the world?”—this is the podcast for you. Subscribe to The Business of Good today, hit play, and start building your business of impact.
The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs
#012: My 50th Birthday Episode: 10 Hard-Earned Lessons on Life, Business & Legacy
It's my birthday and I'm turning the BIG 5-0!
I never thought turning 50 would hit me quite like this. Sitting on a beach in Jamaica, watching the waves roll in, I found myself deep in reflection—about life, about business, about the things I wish I had known sooner. Some lessons I learned the easy way, but most? They came through the struggles, the pivots, the hard-won moments of growth.
In this episode, I’m pulling back the curtain on the 10 biggest lessons I’ve learned in 50 years—the ones that shaped who I am today as an entrepreneur, a leader, and a woman building a mission-driven legacy. And because I couldn’t help myself, I had to sneak in one extra lesson that completely changed the way I approach success (and I wish I had learned it decades ago!).
Tune in to hear:
✔️ Why success isn’t about going it alone—and what happens when you finally ask for help
✔️ The one mindset shift that makes failure your greatest teacher (instead of something to fear)
✔️ How saying no more often protects the yeses that truly matter
✔️ Why perfection is killing your progress—and what to do instead
✔️ The truth about making money as a purpose-driven entrepreneur (spoiler: it’s not the enemy of good!)
✔️ And the hard lesson I learned about why ego is the biggest reason businesses fail
If you’ve ever felt like you’re running out of time, like you should have things figured out by now, or like your moment has passed—this episode is for you. Whether you're 30, 40, 50, or beyond, there’s still so much ahead of you. And trust me, the best chapters? They’re the ones you haven’t even written yet.
Resources & Links:
💡 Join The Business of Good Collective – My Free Community
📲 Tag me on Instagram @janditchfield.co with your biggest takeaway
🎧 Never miss an episode! Subscribe to The Business of Good
👉 Hit play now and let’s talk about the lessons that matter most.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!