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The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs
What if you could build a profitable online business that makes the world a better place?
That’s exactly what you’ll learn when you tune into The Business of Good, the podcast for purpose-driven women entrepreneurs who want to create scalable businesses rooted in mission, purpose, and societal impact—while getting paid to do it.
Hosted by Jan Ditchfield, an award-winning business strategist and former nonprofit leader, this show combines ethical marketing strategies, actionable business frameworks, and inspiring stories to help you grow your income, amplify your mission, and create a business that changes lives—including your own.
With over 25 years of experience, Jan has mastered the art of turning big ideas into profitable results. She’s helped build multi-million-dollar campaigns, founded two national nonprofits, and shaped policies that improve society. After transitioning to the online business space, she built a multiple six-figure business that blends profit with purpose. Now, she’s here to teach you how to use proven strategies like list building, offer creation, social media, and scalable sales systems to grow your audience, increase your revenue, and make a meaningful impact—without ever compromising your values.
Whether you’re launching your first course, creating a high-ticket offer, or scaling your existing business, each episode delivers step-by-step guidance and practical insights designed to help you take immediate action.
If you’ve ever asked yourself, “How can I get paid to change the world?”—this is the podcast for you. Subscribe to The Business of Good today, hit play, and start building your business of impact.
The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs
#003: Trust-Building Sales Tips You’ll Actually Want to Use **5 Ethical Strategies Inside!**
Does selling ever feel like a tightrope walk between your values and your bottom line? What if you could grow your revenue and build trust without feeling sleazy? It’s possible—and I’m breaking down exactly how in today’s episode.
In this episode, we’re diving deep into the heart of ethical sales.
You’ll discover:
- What ethical sales truly means and how it differs from outdated, pushy tactics.
- The brain science behind why ethical sales work (hint: it’s all about trust and psychological safety).
- Five actionable strategies you can implement today, including consent-driven selling, transparency, and selling with a mindset of service.
If you’re a purpose-driven entrepreneur ready to align your values with your revenue goals, this episode will give you the tools to sell with confidence, integrity, and heart.
And don't forget to join my free community, The Business of Good Collective, at janditchfield.co/good to grab your free Ethical Sales Checklist and start implementing these strategies today!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co to join today!